Monthly ArchiveAugust 2017

Q&A with Vickie: Angie Hicks, co-founder of Angie’s List

Q&A with Vickie: Angie Hicks, co-founder of Angie’s List

Angie’s List has added free educational webinars and is increasing their presence at industry events in order to talk one-on-one with roofing contractors.

Recently, Vickie Sharples had the good fortune to ask Angie Hicks, co-founder of Angie’s List, a few questions.  We were curious to learn more about their new program changes and what advertising and marketing opportunities they had for the roofing community.  She graciously reviewed some of the resources Angie’s List is offering with us.

Vickie: You are reaching out to the roofing community with a different program than you had in the past. This new program seems to give more contractors greater opportunities on Angie’s List. How is this new format different from other lead and referral companies?

Angie: Angie’s List is distinct in three ways: high-quality members, trusted reviews, and strong brand recognition. Our members are overwhelmingly homeowners, and 88% of them hired a contractor in 2016, spending an average of $7,200.1

Our reviews are audited annually by a third-party vendor called BPA Worldwide, which helps to ensure that our review processes are fair and unbiased. Pros may not review themselves or their competitors, our reviews are never anonymous, and Pros have the chance to respond to reviews left on their business.

In addition to our members and reviews, Angie’s List is the home-service industry’s most recognized brand for customers looking for home-improvement services. Angie’s List has the highest awareness among home service companies – 94% of consumers recognize the Angie’s List brand.2

Vickie: We have seen resources such as free marketing webinars on your business center. What are some of the other things you are doing to help contractors, specifically roofing contractors?

Angie:  First, I’m glad you recognized our webinars. These are a relatively new initiative, and we’re excited to add value to a Pro’s interaction with Angie’s List. We’ve been in business with service companies for more than 20 years, and the webinars are a great way to share the expertise we’ve gained and help Pros grow their business. Our next webinar is August 23rd, and the topic is all about reviews. The goal is to help Pros become experts on collecting and responding to reviews so that they can increase their business’s exposure and communicate with their customers with ease.

In addition to the webinars, we’re increasing our presence at industry trade shows and hosting regional networking events for Pros across the country. For example, we recently held a networking event at TopGolf in Houston, Texas, where service pros could share best practices, learn from our own industry experts, play golf, and enjoy food and beverages, while getting to speak face-to-face with Angie’s List representatives. It was a lot of fun, both for the Angie’s List employees and for the Pros, and we look forward to meeting more of our customers across the country as we host more of these networking nights. Keep a lookout for our booth at your next trade show, and an eye on your email for a networking event in your area!

Vickie: We have noticed that you have listings of roofing contractors that are in your system ready for the owner of that company to claim his listing. The sign-up seems pretty painless. Can you tell us a little about the process and how it is working so far?

Angie: As soon as an Angie’s List member leaves a review for a service provider who isn’t yet listed on Angie’s List, we email that service provider to let them know they’ve earned their first Angie’s List review! Pros can follow the link in that email directly to a page where they can claim their business and start building their Angie’s List profile. We want to make it as simple as we can for service providers to officially register their company on Angie’s List, so even if they haven’t yet earned a customer review, but would like to build an Angie’s List profile and start collecting reviews, all a Pro would have to do is call 1-866-843-LIST or visit this link.

Vickie: Besides the listing opportunities, what other marketing resources does Angie’s list provide specifically for roofing contractors?

Angie: We actually have a number of opportunities for roofing contractors to get in front of our members. In addition to an online presence, Angie’s List offers advertising in our award-winning magazine, which is sent to members each month and offers the chance to stand out from the competition online. There’s also the opportunity to connect with members through our weekly emailed newsletter. Our Client Success Managers are adept at helping Pros determine and develop the best strategy to get the most value from Angie’s List resources and opportunities.

Vickie: If we are a contractor that uses Angie’s list do you provide insight into the responses submitted by homeowners?

Angie: Any Pro who is registered with Angie’s List has full visibility of all reviews left on their profile, as well as the ability to respond. Using this interaction between member/client and the Pro is a great opportunity to enhance a company’s brand by showcasing responsiveness, thoughtfulness, and caring.

Additionally, the Angie’s List Business Center now features a “Pro Dashboard” where Pros can see summary metrics of their Angie’s List profile performance, such as the number of recent reviews collected and the number of recent profile views they’ve received.

To learn more about Angie’s List, visit

Comparing internal data compiled from 7/5/2015 – 9/25/2016
Angie’s List External Brand Tracking Survey July 2017.


Published at Mon, 14 Aug 2017 19:48:05 +0000

Donating to the MRCA Foundation Auction is Now Easier than Ever

Donating to the MRCA Foundation Auction is Now Easier than Ever

Use the convenient online form to donate an item for the MRCA Foundation auction.

This year the MRCA Foundation Auction Fundraiser will be held October 17, 2017 at 5:30 pm in the beautiful Crystal Ballroom of the Marriott St. Louis Grand.

Remember – not only will hundreds of MRCA members see your strong support of the Foundation, but the money raised from donated items will go toward these important initiatives:

  • Roofing Industry Research
  • Industry-related Academic Scholarships for MRCA Members and their families
  • Educational Programming directed towards MRCA Members

The MRCA online auction site will feature all of the items that are donated. Online bidding will be available before and during the actual event!  Even those who can’t be there in person can still bid!

Click here to access MRCA’ auction donation form.

For questions please contact Megan Miller at: or call 800-497-6722.

The Foundation Board graciously thanks all of the donors for their support and generosity.


Published at Wed, 16 Aug 2017 01:30:49 +0000

National Nail Introduces the STINGER® CH38-2 Cap Hammer with New Features That Enhance Fastening of House Wraps and Roofing Underlayments

National Nail Introduces the STINGER® CH38-2 Cap Hammer with New Features That Enhance Fastening of House Wraps and Roofing Underlayments

The newly upgraded CH38-2 Cap Hammer has been fine tuned for durability and performance.

National Nail’s STINGER® brand, which celebrates its 10th anniversary in 2017 as a leading brand of fastening tools for roofing underlayment and house wraps, introduces the newly upgraded CH38-2 Cap Hammer, fine-tuned for durability and performance.  The CH38-2 is an economical, non-pneumatic cap fastener that eliminates the hassle of hoses and compressors—which also improves safety.  Best practice applications for the CH38-2 which features the holding power of a 1-inch cap, includes house wrap, rolled insulation, and roofing felt.

The CH38-2 has been enhanced with increased internal handle strength, an improved staple design, track and spring, stronger welds and an added handle grip–all for maximum reliability and performance.

“The redesigned STINGER CH38-2 Cap Hammer is the perfect everyday solution for busy contractors that delivers the holding power of a cap and staple with the speed and ease of a hammer tacker,” said Roger Szotko, STINGER® Product Manager, National Nail.  “It gets the job done for a fraction of the cost of a pneumatic gun without the additional hassle and expense of a hose, compressor and power requirements.”

The CH38-2 Cap Hammer has a fastener capacity of 168 full, 1-inch collated plastic caps and 3/8 -inch crown staples.  To learn more about the newly enhanced, versatile CH38-2 at or call 1-800-746-5659.

About National Nail
National Nail Corp., headquartered in Grand Rapids, Mich., is an employee-owned manufacturer and distributor of high quality, innovative building products and service solutions for the residential and commercial construction industries. Other National Nail brands include Pro-Fit® (packaged, bulk and collated fasteners), and CAMO® (Edge Deck Fastening System; Premium Deck, Premium Trim, Composite, and Structural Screws).


Published at Mon, 14 Aug 2017 23:58:34 +0000 Welcomes Karen Edwards Welcomes Karen Edwards

Edwards has extensive experience in marketing and writing for the roofing industry., the place where the industry meets for technology, information and everyday business is pleased to welcome Karen Edwards to its team where she will serve as editor.

As editor, Karen will oversee all content on the site, develop editorial guidelines and work with contributors to ensure that visitors to continue to receive informative and engaging news and information.

A frequent contributor to many industry publications, Karen has written articles for Roofing Contractor, Florida Roofing, Professional Roofing, Western Roofing and Midwest Roofer Magazines. She co-authored the book Sales and Marketing for Roofing Contractors with Heidi Ellsworth.

Karen has a strong background in the roofing industry having held positions with EagleView Technologies, Carlisle Syntec and HJE Marketing.  She also works with roofing contractors and manufacturers as a marketing consultant through her company Casimir Group LLC.

She holds a Bachelor of Science degree in Communications with a focus on public relations from Millersville University. is proud to welcome her to the team.

About is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, is “Where the Industry Meets!” For more information, visit


Published at Mon, 14 Aug 2017 14:47:21 +0000

How Do You Handle Employee Side Jobs?

How Do You Handle Employee Side Jobs?

This month’s topic has been a subject of discussion for years around the  Read this lively discussion on our Forum linked Here from 10 years ago and you will see this challenge is still relevant today.  Many of today’s contractors started out doing work on the side so this a very important topic to address for your business.

Please follow along to see these great ideas and policies presented from our Roofing Influencers.

About RCS Roofing Influencers is proud to present an exciting new way to approach today’s challenges in the roofing industry – RCS Roofing Influencers! We have created this group with people from various areas of expertise and asking them all for an opinion, tips or advice.  Our readers can get the insight on the subjects that best fits their business.  Please join our new group on Linkedin or Here on


Published at Mon, 14 Aug 2017 11:44:35 +0000

Call for Presentations at the Western Roofing Expo 2018

Call for Presentations at the Western Roofing Expo 2018

Attention all public speakers – submit your proposal to speak at the Western Roofing Expo 2018 before November 15.

With the ever-increasing popularity of the Western Roofing Expo and its educational seminars & demos, WSRCA is making a call to all members: apply to teach a seminar at the upcoming Western Roofing Expo 2018 in Las Vegas! They believe the quality of their membership provides a valuable knowledge base to tap into, driving even more relevance and learning opportunities for attendees.

Use this link to access the “Call for Presentations” e-form.  If you have a product or service appropriate for an audience of roofing contractors (averaging 65 attendees per seminar this last year), then you are encouraged to submit your seminar topic, with all relevant details asked on the application form.  Once received, the WSRCA Convention Committee will evaluate and select the top 16 applicants for presentation at this coming year’s Expo — June 10-12, 2018 — at the Paris Las Vegas.

There are several categories and target audiences from which to choose.  However, if your product or service falls outside these categories, please send your form in for review regardless. It may still end up being included.

With all the promotion, including print, emails, vendor distribution, etc., your company will find the exposure well worth the investment of time and energy.  Also, it will continue to boost the educational value that is growing at the Western Roofing Expo; producing some of the most professional, informed roofing contractors in the country.  Educated contractors are good for everyone.

WSRCA looks forward to receiving your application no later than 11/15/2017. Please fill out all information on the form.  Incomplete forms will not be considered. Click here to download the form, when finished, click SUBMIT FORM at the top of the document to return the completed form. If you’re having trouble submitting the form, you can also email it to Joel Viera – WSRCA Director of Exposition & Events, at


Published at Fri, 11 Aug 2017 22:13:12 +0000

Cool Roofs are a Compelling Choice in the North

Cool Roofs are a Compelling Choice in the North

Dark Roof’s Summer Cooling Penalty is a Deciding Factor

Cool roofs reflect the sun’s energy and reduce air conditioning loads in the summer, so do dark roofs absorb energy in the winter and reduce heating costs? In northern regions where heating costs are significant, can dark roofs be energy efficient? Some building professionals specify dark absorptive membranes for northern cities like Chicago and Minneapolis believing that they are lowering their clients heating costs and lowering year round energy costs.

An analogy, only slightly tongue in cheek, would be to ask if Chicagoans walking along Michigan Avenue in the winter wear dark clothes to stay warmer? Or do dark colored cars outsell light colors in the Windy City?

So, do dark roofs help improve building energy efficiency in northern cities? Let’s take a look at the arguments.

Heating Degree Days versus Cooling Degree Days

There is no doubt that heating degree days in northern areas are far greater than cooling degree days. For example:

Cooling Days

This means that the number of days the temperature was below 65°F multiplied by how many degrees the temperature was lower, was 9,317. This far outnumbers the cooling degree days and some have argued that therefore dark roofs are appropriate for northern cities such as Minneapolis. However, it’s important to examine the cost of cooling versus the cost of heating.

Energy Costs

Data from the U.S. Energy Information Administration for commercial customers in Minnesota in 2015 allows us to compare the cost of heating versus cooling. Assuming gas as the energy source for heating:


Added to this, cooling is less efficient than heating. This means that one can’t simply compare the number of heating versus cooling degree days to make a judgment.


Degree day comparisons don’t enable a choice of roof reflectivity to be made. Put simply, neither EPDM nor TPO / PVC can be specified on the basis of the number of heating degree days versus those of cooling degree days.

Cooling versus Heating Costs

Heating – Gas Costs

Natural gas is becoming ever more plentiful in the US and costs are fairly stable meaning that heating costs can generally be budgeted for with confidence. Added to that, utilities usually charge commercial customers a flat amount per cubic foot used. Frequently, volume discounts apply and larger customers pay less per BTU of heat than smaller ones.

Cooling – Electricity Costs

Today’s electric bills, especially for commercial and industrial customers, are fairly complex. However, the basic components are as follows:

  • Base Use Rate – the charge per kilowatt hour (kWhr) of energy use.
    • This is common for residential but rare for commercial customers.
    • Can vary depending on the time of year, eg. summer versus winter.
  • Time of Use Rate – the charge per kWhr of energy use that varies depending on the time of day or year.
    • This is increasingly applied to commercial customers.
    • The rate is highest during times of peak demand, such as between 1 and 6 pm. It is lowest during periods of low demand such as 3 to 6 am.
    • If the rate varies by time of year, then summer rates might be highest, when air conditioning use is at its highest.
  • Demand Charge – the cost per kilowatt (kW) of power demand.
    • The charge applies to the highest demand that a customer had for power at any time during a month.
    • To help understand the concept, think of how fast an electric meter is spinning when a lot of equipment is turned on and the air conditioning is running at maximum load. This might be the situation for a short period of time, so energy use could be low, but the power demand could be very high for that short period.
    • It is typically based on the highest power draw seen in 15 minute increments during a month.

All of these components make building electric charges difficult to predict and budget for. Plus, unlike for gas, higher usage levels can dramatically increase the cost of that energy.

Most building professionals clearly understand the impact of the base electric rate or tariff and time of use rates. It is easy to appreciate that lowering air conditioning demand will reduce electric bills. However, those tariffs frequently represent 50% or less of a total electric bill with the demand charge being 50% or larger. By understanding the impact of air conditioning on demand charges, it can be seen that cool roofs have a large role to play impacting building energy efficiency.

Demand Charges

A simple way to think of demand charges versus energy use is to look at an electric meter:

How to read your meter

In a traditional residential meter shown on the left, the upper dials keep track of the cumulative energy use. The lower wheel shows the demand by how fast it is spinning. A more modern or small commercial meter shown on the right displays the same data in a digital fashion.

As an air conditioner does its work during a month, the energy use is added up, leading to an eventual charge based on kilowatt hours. But, on the hottest day of that month, during an afternoon period when the sun was at its highest and creating a higher thermal load through the roof and walls the air conditioner will be operating at a high load. Therefore its “demand” for power will spike and that spike will result in a charge per kW. Even if that spike is for just 15 minutes, that demand charge could be >50% of the monthly bill. Let’s look at a small office building to better understand this:

The customer has a 2 ton air conditioner that draws 7.2kW at maximum load. Each month it runs at an average 50% load for 10 hours a day with an electric charge of $0.090/kWh. That results in a monthly charge of 10 hours x 30 days x 7.2kW x 50% x $0.090/kWhr = $97.20

But, on a sunny day during that same month, the air conditioner might run at maximum load for 15 minutes, triggering a demand charge of $15.00 / kW. The resulting demand charge would be 7.2 kW x $15.00 / kW = $108.00

In this example the demand charge is larger than the use charge. Since dark roofs increase the need for air conditioning, they not only drive up monthly electricity consumption costs, they can significantly increase demand charges, as well.  A cool roof, on the other hand, reflects heat away and helps reduce both monthly consumption and demand charges.


Not only is electricity more expensive than gas, but the rate structures are complex. Seemingly small increases in electricity use can result in large additional costs due to the compounding effects of time of use rates and demand charges.

Cool roofs lower a building’s energy use, thereby lowering operating costs. However, overall electric use is often only 50% of the electric charge and the maximum power draw and its demand charge can represent the other half. Cool roofs lower the internal temperature rise on hot sunny days and therefore lower the load on air conditioning equipment.

Location Doesn’t Matter!

As the following data indicates, it doesn’t matter where a building is located; if it uses air conditioning then converting to a cool roof will result in savings.

Let’s compare buildings in the northern, southern, eastern, and western U.S. The basic assumptions are:

Size: 100,000 sq.ft.
Electric use cost: $0.090 / kWhr.
Electric demand cost: $15.00 / kW
Gas cost: $0.80 / therm

To make the calculations conservative, we assumed a high insulation level of R-30, a heater efficiency of 80%, and an air conditioner coefficient of performance of 3.2. Using the Cool Roof Calculator tool, we estimated the impact of converting from a dark roof to a reflective membrane in the following locations:

Region City Savings
Southern USA Houston, TX $5,200 / yr
Northern USA Minneapolis, MN $2,600 / yr
Western USA San Francisco, CA $2,400 / yr
Eastern USA Raleigh, NC $4,100 / yr


In warm and hot regions, cool roofs provide for larger energy savings, however, even in more moderate and even northern climates cool roofs improve a building’s energy efficiency. Modeling shows this to hold true so long as a building uses gas to heat and has air conditioning.

Will a Cool Roof Always Result in Actual Cost Savings?

There are a few reasons why some may not receive lower electric bills after converting to cool roofs. For example, overall electric costs may rise year over year or the utility rate structure could change. Also, changes in the building’s use, equipment, or operating patterns could increase overall lower consumption. Suffice to say, modeling shows that cool roofs reduce the impact of solar energy on a building and several case studies have demonstrated reduced utility bills. But, each building is unique and should be evaluated on its own terms.

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Published at Tue, 08 Aug 2017 20:41:01 +0000

RCMA Is Accepting Abstracts for International Roof Coatings Conference

RCMA Is Accepting Abstracts for International Roof Coatings Conference

The Roof Coatings Manufacturers Association (RCMA) is now accepting abstracts for its fourth biennial International Roof Coatings Conference (IRCC) program. The deadline for submission of abstracts is Oct. 31, 2017. 
The 2018 IRCC will take place July 23-26, 2018, at the Fairmont Chicago Millennium Park, in Chicago. The conference will feature a host of networking opportunities, educational sessions, and other programming geared toward professionals involved in the roof coatings industry.  
“Our last conference was a success, with an over 40 percent growth in attendance,” says Jared Rothstein, RCMA Industry Affairs Manager. “We expect that the 2018 IRCC will provide more opportunity for our industry to join together, discuss issues, consider emerging trends, and enjoy each other’s company.”
Possible conference presentation topics include global market developments, green building trends, application practices, energy cost savings evaluations, roof coating formulation advancements, roof systems analysis, and in-situ field research. Roofing industry professionals, building envelope technology experts, material scientists, and those in the design community are encouraged to submit their abstracts for consideration.
Those interested in presenting at the 2018 IRCC should visit the IRCC website for more information and to complete the abstract submission form.  A list of conference partnership, sponsorship, and exhibition opportunities is also available on the IRCC website. 


Published at Fri, 04 Aug 2017 21:00:01 +0000 Welcomes DaVinci Roofscapes Welcomes DaVinci Roofscapes

DaVinci Roofscapes uses state-of-the-art polymer chemistry to manufacture beautiful, durable composite roofing tiles., the place where the industry meets for technology, information and everyday business, is pleased to welcome DaVinci Roofscapes as its first composite roofing manufacturer partner.  DaVinci Roofscapes is a leading manufacturer of award-winning composite roofing products that are manufactured to overcome the natural weaknesses of stone slate and wood shake.

The company offers its traditional DaVinci Slate® and DaVinci Shake® along with single-width Bellaforté Slate® and Bellaforté Shake® products. With 49 standard colors available, DaVinci’s revolutionary composite roofing tiles offer homeowners and contractors the authentic colors and natural textures of quarried slate, hand-split cedar or machine-sawn shakes. In addition, homeowners and contractors can choose from a selection of DaVinci EcoBlend® cool roof colors that meet the stringent requirements of Title 24 for California residents.

All DaVinci products are backed by a Lifetime Limited Warranty which assures that the product will stand the test of time, providing beauty and durability for decades. is proud to welcome DaVinci Roofscapes.

About DaVinci Roofscapes
The experienced team members at DaVinci Roofscapes develop and manufacture industry-leading composite slate and shake roofing systems with an authentic look and superior performance. DaVinci leads the industry in the greatest selection of colors, tile thickness and tile width variety. The company’s reliable products have a lifetime limited warranty and are 100 percent recyclable. All DaVinci high-performing roofing products are proudly made in America where the company is a member of the National Association of Home Builders, the National Association of Roofing Contractors, the Cool Roof Rating Council and the U.S. Green Building Council. For information call 1-800-328-4624 or visit

About is committed to being a roofing professional advocate by supplying consistent information, education and communication avenues for all roofing professionals, and especially contractors, while promoting the positive growth, education and success of the roofing industry overall. Visitors to the site continue to find excellent opportunities for sharing information while participating in important ongoing conversations concerning new technologies, safety and the overall roofing trade. From the rooftop to the board room, is “Where the Industry Meets!” For more information, visit


Published at Thu, 03 Aug 2017 15:14:41 +0000

PPG Brochure Highlights 50 Years of Duranar Coatings for Metal Building Components

PPG Brochure Highlights 50 Years of Duranar Coatings for Metal Building Components

PPG has published “The Gold Standard in Architectural Metal Coatings: Celebrating 50 Years of DURANAR Coatings,” a 16-page brochure commemorating the 1967 introduction of polyvinylidene fluoride (PVDF) coatings for metal building components.
According to Brian Knapp, PPG director, coil and building products, the booklet illustrates the historical significance of Duranar coatings.
“Our PVDF coating was a product that enabled architects to design metal components and facades with color,” he explains. “Until we introduced Duranar coatings, anodized aluminum was virtually the only metallic option to provide long-term performance on monumental buildings. It wasn’t until Duranar coatings were specified for several major projects that architects and building owners felt comfortable considering color finishes as a design option for metal.”
Over the past half-century, Duranar coatings have been specified by architects to protect and enhance some of the world’s most recognized architectural landmarks. Buildings profiled in the brochure include the Empire State Building in New York, Shanghai Tower in China, The Louvre Pyramid in Paris, and Centre Videotron in Quebec City.
Other prominent landmarks finished with Duranar coatings include One World Trade Center in New York; Shanghai World Financial Center in China; Petronas Towers in Kuala Lumpur, Malaysia; and the Rock and Roll Hall of Fame in Cleveland.
The brochure is organized by building type—skyscrapers, landmarks, convention centers, transportation facilities, libraries and sports venues. Each building profile includes photographs, location, approximate opening date, the selected Duranar coatings color and the architect’s name.
In addition to publishing the brochure, PPG will highlight Duranar coatings in trade-show displays throughout the year and offer special customer promotions and giveaways. A dedicated web portal,, features images and descriptions of other landmark buildings finished with Duranar coatings, as well as articles, white papers and additional educational materials.
To learn more about the 50th anniversary of Duranar coatings or to download a copy of the 50th anniversary brochure, visit here or call (800) 258-6398.


Published at Wed, 02 Aug 2017 18:00:37 +0000